Fitbit: SWOT and PESTEL Analysis

Fitbit: SWOT and PESTEL Analysis Overview Fitbit was founded as Healthy Metrics Research, Inc. in 2007 by James Park and Eric Friedman. The first product by Fitbit was launched later in 2009—the Fitbit Tracker. It was a small black device that could be clipped onto clothing and tracked steps taken, distance traveled, calories burned, activity intensity, and sleep quality by combining an internal accelerometer with user data. A user could then upload their data to the Fitbit website, where they could see an overview of their physical activity, set and track specific goals, keep activity logs, and interact with friends. Initially, the Fitbit Tracker was only available online, but later was introduced into the retail store market through Best Buy.   Fitbit continued with the clip design type until later introducing the well-known wristband style commonly seen today which introduced even more features in 2013, and later introduced smartwatches beginning in 2015. By August 2015, Fitbit had two clippable activity trackers, four wristband-style trackers, and a smart scale on the market. Prices ranged from $99.95 to $249.95, depending on the product and its functions. By the time Fitbit went public in 2015, Fitbit led the U.S. fitness-tracker market with a share of 76 percent (globally with a share of 35 percent), and revenue had been growing every quarter since 2011. In the first half of 2015 alone, Fitbit generated $737 million of revenue with 8.3 million devices sold, with 80 percent of Fitbit orders being placed on Amazon or Fitbit’s official online shop. However, Fitbit was starting to face some strong competition, as more and more competitors began entering the market such as Garmin, Nike, Samsung, Xiaomi, and Apple. The most notable competitor’s product to enter the market was with the introduction of the Apple Watch in April 2015, which quickly captured the second largest global wearable device market share at 19.9 percent and caused Fitbit to fall from 35 percent to 24.3 percent global market share. Analysis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to better understand the situation that Fitbit is in, a SWOT analysis will be performed and a Porter’s Five Forces model will be created. SWOT Analysis Strengths: As one of the early movers in the wearable device industry, Fitbit was able to capture a commanding size of market share while they built their brand and established a solid user-base. Fitbit also offers many choices to consumers with their different types of products—namely the wristbands and smartwatches—but they were able to offer them in different colors and functionality as to be able to offer a whole range of products at different price points in order to maximize customer reach. Fitbit has also partnered with insurance companies in order to offer programs that emphasize physical activity while providing individuals that take advantage of the programs lower insurance premiums. Weaknesses: Fitbit faces strong competition from competitors like Apple, Samsung, Nike, Garmin, and Xiaomi. As a relatively new company, Fitbit does not have the established customer base and brand loyalists like these other companies have, and as such are having to make up ground in order to effectively compete. Fitbit also only has one successful product line—their fitness tracking wearable devices—while the other companies have products like computers, phones, and apparel that lower their overall risk since they are much more diversified in their overall product mix as a company. Opportunities: As mentioned in the Strengths section, Fitbit has some existing partnerships with health insurance agencies, but there is a tremendous amount of growth left in this area. Partnerships could also be created with companies for services for their employees as well as hospitals for patient monitoring and physical therapy. In the era of big data, Fitbit has an opportunity to be able to sell collected health and behavior data to health insurance companies and universities, but consumer privacy is crucial. Threats: As mentioned in the Weaknesses section, Fitbit faces stiff competition in the wearables market. Apple has a cult-like following of people loyal to its brand, while Xiaomi has taken control of the Chinese market with a much lower priced alternative to Fitbit’s trackers. These all threaten Fitbit’s market position, and as such, Fitbit needs to stay on the cutting edge of technological offerings with its devices in order to maintain their industry leader status as the market continues to grow due to increased health awareness by consumers. Porter’s Five Forces Model Bargaining Power of Buyers: The bargaining power of buyers is at a high level, as there are many alternatives to Fitbit’s products which range anywhere from $34 to $850+, so switching costs are very low. This has forced Fitbit to drive innovation in their products in order to keep consumers engaged and for Fitbit to maintain their status as the leading brand in the industry. Bargaining Power of Suppliers: The bargaining power of suppliers is at a low level, since Fitbit mainly outsources their manufacturing to companies in China and also buy product from them in bulk. Fitbit also has the ability to switch between any number of suppliers in China, and the entire design of the product is intellectual property of Fitbit with the software being written to the device by Fitbit employees themselves. Threat of Substitutes: The threat of substitutes is at a high level, as smartphones are beginning to integrated many features of Fitbit’s wristbands and smartwatches. Smartwatches are also becoming more dominant in the wearables market, as they are also integrating features from Fitbit’s wristband product. Threat of New Entrants: The threat of new entrants is at a moderate level, there are many barriers to entry in the wearables market—namely significant capital investment, as the products need to be manufactured and distribution channels need to be established. Since competition is high, a lot of human and monetary capital is needed for research and development as well. Level of Competitive Rivalry in the Industry: The level of competitive rivalry in the industry is high. Fitbit has positioned itself as a premium brand in the industry, but other wearables offer much of the same functionality as Fitbit’s. Even though Fitbit has a tremendous advantage with being one of the first movers, Fitbit still needs to be able to differentiate itself from their competitors as the wearables market becomes more saturated. Overall: From the Porter’s Five Forces model, buyer power, competitive rivalry, and threat of substitutes are all at a high level, which can make it challenging in the fitness wearables industry to be successful and also sustain a competitive advantage. In order to do this, Fitbit must continue to drive innovation within the industry in order to retain its leadership status. Alternatives The following are strategic directions Fitbit could move in in order to capture more market share and/or increase profit. Expand Internationally As mentioned in the Overview, Fitbit in mid-2015 had a US market share of 76 percent, while their global market share was 24.3 percent. This shows that while Fitbit had a commanding lead here in the United States, it has tremendous potential for growth internationally. Marketing efforts may need to increase internationally in order to bring awareness to the brand, as Fitbit may not be as internationally recognized as their competitors since Fitbit is relatively young as a company. However, since Fitbit has positioned itself as a premium brand, they may need to adjust product offerings for other countries that have vastly different cultures and living standards compared to here in the United States. There is also potential here to increase the total potential market share for the industry as a whole and drive industry growth as a whole. Increase Brand and Product Awareness Since Fitbit is a relatively newer company, they do not have the brand recognition that their competitors like Apple, Garmin, Samsung, Nike, and Xiaomi have, at least on a global perspective. Here in the United States, Fitbit is very much a household name and is pretty much synonymous with fitness tracking, as can be seen by its commanding 76 percent market share (per the case as of mid-2015). Consumers may also not be aware of the range of products that Fitbit offers, so they may not know that a product may be available that fits their price and functionality needs. Even though Exhibit 7 in the case shows that Fitbit has double the next competitor’s percentage for consumers purchasing intentions for a wearable device within the next 12 months—42 percent compared with Apple’s 21 percent—it would be a good idea for Fitbit to be producing more surveys in order to better understand consumers’ preferences so that Fitbit can potentially better position itself within the market as well as understand how consumers view their brand and what features may increase usage. Add Features In this industry, there is high buyer power, competitive rivalry, and threat of substitutes as shown in the Porter’s Five Forces model. In order to overcome these, Fitbit must continue to invest in research and development and drive innovation in the industry if they wish to remain the market leader, so this means continually offering new and unique features to their products in order to create value and increase customers’ willingness to pay. Certain kinds of features, like a camera for instance, may necessitate being added to the smartwatch over the wristband in order to differentiate the products and offer multiple price points to consumers. Fitbit could also integrate their products more with social media like Instagram, Facebook, and Twitter in order to potentially restore some consumer interest, since consumers may be able to better track their friends’ activity as well as share their own. Increase Focus on Health and Wellness   Fitbit has a tremendous opportunity to grow in the health and wellness space by potentially integrating their product into hospitals for them to use to assist patients with health monitoring like glucose, blood sugar, and the heart in activities like physical therapy sessions. Alerts could even be set up for medications. This information could then be linked back to their healthcare provider for analyzing long term trends in a patient’s health. This would be a completely new addition to the fitness tracking wearables industry and could drive high amounts of growth as Fitbit’s product transitions from that of a ‘want’ to more of a ‘need.’ This could also help Fitbit connect with older customers rather than just targeting and connecting with the young and fit customer segments.   Ã‚  The downside of this is it could potentially be very costly and require high levels of research and development in order to deliver products that healthcare providers would require. This would also be dependent on establishing partnerships with healthcare providers. Sell Data In the era of big data, Fitbit has the potential to profit from selling user activity data that is collected when uploaded to their website by the user. The data could then be used by health insurance companies and universities for research. Using machine learning, patterns could be detected from user behavior data that could improve product positioning and customer targeting for Fitbit, provide health and activity insights that may not have been previously known, and also help health insurance companies establish health programs that could lower premiums after studying how certain levels and types of physical activity affected an individual’s health risks. The key issue here, however, is customer privacy. According to the case, Fitbit announced that it was compliant with the U.S. Health Insurance Portability and Accountability Act (HIPAA) in September 2015, which indicates that Fitbit is already establishing protections for customers’ data and its security. Analysis and Discussion   This section will detail the recommended path for Fitbit, as well as discuss what I have personally learned about myself through the course. Recommendation Fitbit built its brand on providing a way for consumers to have a fun and engaging way to track their fitness goals, which also provides the background and experience needed to expand efforts into providing meaningful insights into an individual’s health. Fitbit has an incredible opportunity for long-term growth if they focus on what has made them into the market leader they are today, and focus their efforts on overall health and wellness by providing easier and more in depth ways for patients and healthcare providers to track an individual’s data. Fitbit’s style will also help to replace bulky devices that are not aesthetically pleasing. Fitbit will need to conduct market research to understand what patients and healthcare providers require in order to better develop the tools they need and know the data that needs tracking. This effort will also require Fitbit to invest in research and development to meet those needs. Partnerships could be created not only with healthcare providers, but with insurance companies and medical device companies as well. If Fitbit is able to integrate other medical devices into its app, then they would be able to gain a further edge over their competitors by offering more features and utility, which could be an incredible competitive advantage, especially with how high the competitive rivalry in the industry is as shown previously in the Porter’s Five Forces model. According to the case, corporate clients account for less than 10 percent of Fitbit’s business, so there is tremendous opportunity for growth there as well. Especially if there is a partnership formed between the corporation, Fitbit, and the insurance company to be able to provide cheaper insurance premiums for employees as well as cut health care costs for the corporation. This effort could also be combined with selling data uploaded through Fitbit’s app, and Fitbit is already showing they take data security seriously since they have become HIPAA compliant. If partnerships are being formed with insurance companies, they can use the data as mentioned previously to study how certain health habits can reduce certain health risks in order to form wellness programs that provide discounts to any consumer that uses a Fitbit device and willingly shares their health activity to earn the discounts. Ultimately, these efforts will help Fitbit to position itself and its products as the go-to for health and fitness tracking by transitioning its products from that of a ‘want’ to more of a ‘need,’ which will build their competitive advantage and further differentiate Fitbit from their competitors. Media Article Analysis: Effects of High Protein Diet Media Article Analysis: Effects of High Protein Diet Introduction Media claim from ‘The Telegraph’ that high ingestion of protein would be ‘as bad as smoking 20 cigarettes a day’ and ‘have as higher risk of developing cancer as smoking 20 cigarettes a day’ is misleading and misinterpreting to the readers of general public. The article itself is over simplified making the actual study that the article was based upon, over exaggerated and misleading. Dangers of reading this claim would suggest eating less foods containing protein in middle-age individuals. Proteins are one of the major components to sustain a healthy lifestyle through all ages. () Proteins are large biological molecules consisting of one or more chains of amino acid. Main functions of protein within living organism are to replicate DNA, responding to stimuli, transporting molecules and catalysing metabolic reactions. (†¦) Although the alternative claims are found further down the article suggesting it is not as crucial to eat protein rich diet and maintaining healthy diet regardless of age, the article written suggesting that protein rich diet may be as bad as smoking 20 cigarettes a day through developing cancerous cells was written in the first few sentences. This may suggest to the public readers that they might need to change their diet. By posting this statement on the first few paragraphs the reader might only pick out the points that they are interested in and not continuing reading the article where most of the alternative suggestions are made by different professors and doctors. Describe media claim ‘High-protein diet ‘as bad as smoking’ published by ‘The Telegraph’ on 14th March 2014, written by Sarah Knapton was published to give the readers the idea of how high protein diet has the same effect of developing cancer as smoking 20 cigarettes a day. Researchers tracked thousands of adults for 20 years and found that consumption of high protein diet may have ‘The risk is nearly as high as the danger of developing cancer by smoking 20 cigarettes each day’. Dr Valter Longo of University of Southern California stated: â€Å"we provide convincing evidence that a high-protein diet – particularly if the proteins are derived from animals – is nearly as bad as smoking for your health’. Other comments from Dr Eileen Crimmins stated that with low protein diet the overall mortality longevity may be increased plus increasing an overall prevention of developing cancer in the middle-age individuals. With that in mind another proposition was made that older-aged individuals may need to avoid low-protein diets to allow maintenance of healthy weight and protection from frailty. In the article it is also stated other perspectives of low and high intakes of proteins. Dr Gunter Kuhnle and Prof Naveed Saattar stated that the results may come from a ‘survival bais’ plus public view on the article stating: â€Å"The smoker thinks: why bother quitting smoking if my cheese and ham sandwich is just as bad for me?’à ¢Ã¢â€š ¬Ã¢â‚¬ ° What is claim based on? Media has written this claim based up on ‘Low Protein Intake Is Associated with a Major Reduction in IGF-1, Cancer, and Overall Mortality in the 65 and Younger but Not Older Population’ study by several study groups from USA, Italy and Ecuador. The report was published by cell metabolism. The aim was to find if low protein intake associated with reduction in IGF-1, Cancer and overall mortality in adults ages 50 and over. Recommendations made: Reduction of protein intake may prevent development of cancer cells from 50+ individuals Reduction in red meat intake What is mechanism/theory to support claim? Somatomedin C also known as insulin-like grown factor 1(IGF-1), is a protein encoded within humans by the IGF-1 gene, consisting of 70 amino acids in a single chain with three iramolecular bisulfide bridges.(†¦) In 1970’s its effects were termed as nonsuppressible insulin-like activity (NSILA). It’s a hormone that has similar molecular structure compare to insulin.(†¦) IGF-1 has important roles through childhood growth to adulthood anabolic effects.(†¦) Cancer is an abnormal mass, resulted in dividing cells within tissues cell infrastructure. Cancer cells divide and uncontrollably grow, forming malignant tumorous growth, invading close part within the body. (†¦) Cancerous cells may also spread through the blood stream or lymphatic system, resulting in invading distant parts within body infrastructure. There are 200 different type of cancers that affect human body, over 60 different organs where cancerous tumours may develop. (†¦)Some of the tumours within the body are not cancerous, benignit tumours do spread within the cell but does not infiltrate neighbouring tissues nor do they spread throughout the body.(†¦) There are different studies in which ingestion of low protein diet have been found to be of benefit in the mid-age individuals, plus study’s that comply of ingestion of high protein may develop cancerous cells or speed up the growth of the tumour through IGF-1. (†¦) The growth hormone (IGF-1) not only encourages growth of healthy cells, but also provides sources in increasing cancer cell growth. (†¦) study suggested that increasing 10ng/ml of IGF-1 with the high protein diet have 9% higher chance of developing and dying of cancer compare to low-protein diet. But the proteins that the studies were analysing two-thirds of the protein resurces came from animal produce. When the study was performed on mice, they have found that from animal source proteins tend to have an effect on the growth of cancerous cells, whereas plant derivatives seemed to considered to be more of a ‘safer’ option. (†¦) What evidence is there to support/refute claim? Many studies were performed on low consumption of proteins and relationship between decreasing the development of cancerous cells. From the Cell metabolism article et al 2014, that this media article was based on suggested that from performing experiments on mice and monitoring human population of 50-65 and 65+ year old groups found that there is a correlation between consumption of high-protein diet and development of cancerous cell. But the article also suggested to look into 65+ year old group as instead of providing low-protein diet may have an opposite effect, promoting muscular atrophy and weight loss. Moreover, elder generations turn beneficial effects of protein restriction on mortality, into negative. Another study by Gyrd-Hansen et al 2004 proposed that ‘Heat shock protein 70 (Hsp70) promotes cancer cell viability by safeguarding lysosomal integrity’. The study came to a conclusion that Hsp70 has provided a platform for further investigation in alteration in cancerous cells, decreasing stability of lysosomes. So by finding this protein and deplete it from the cancerous cell it will destabilise lysosomal membrane which will then result in cancer cell depletion. On the other hand study from USA suggested that Mitrogen-activated protein kinase (MAPK) provided strong correlation that inhibitors of signal-regulated kinase (ERK) MAPK will provide effective antiseptic agents for treating wild range of human cancerous cells.( P JRoberts et al 2007) Summary The media article did provide some good evidence towards the end from different professors and doctors from both sides supporting the study that high-protein diets may have an effect of cancer development and others saying that more research need to be done to provide more of a valid proposal on high-protein ingestion and development of cancerous cells within the body. Conclusion The media article claim was over simplified and suggested false claim at the beginning of the article to the general public. Although the study which this article was based up on did provide information on low protein intake has effect on reducing the risk of developing cancerous cells, the claim that is made by the newspaper was falsely advertised, misleading general public in thinking that protein foods such as ‘meats’ may be harmful to their health. But in actual fact proteins have to be a part of healthy lifestyle.

Essay --

Imagine a loved one who is terminally ill. Think of the memories and laughs you’ve shared over the years. Every birthday, special occasion, and every holiday you’ve spent sitting around the table sharing stories. Could you assist that loved one in their own death? Can you imagine being the responsible party that ended their life? Physician assisted suicide is this exact concept. Physicians assist their patients in committing suicide by offering deadly drugs and narcotics. Some may see this act as humane, however; physician assisted suicide is morally wrong and unnecessary. There are many arguments revolved around whether or not physician assisted suicide should be legal. One of these arguments is that physicians should do not harm to their patients. In addition, physicians take the Hippocratic Oath. The Oath requires all new physicians to swear upon a number of healing gods that he will uphold a number of professional ethical standards. In the oath it states, â€Å" I will give no deadly medicine to any one if asked, nor suggest any such counsel.†(Siegfried E.). This oath sets guidelines to all medical professionals to take on the role as a healer and do so without threatening a patient’s life. The American Medical Association (AMA) policy states, â€Å" Physician assisted suicide is fundamentally incompatible with the physician’s role as a healer, would be difficult or impossible to control, and would pose serious societal risks."(Pearson, John). As a healer, one should go to their absolute limits to make sure their patient is progressing in their health. Regardless of how serious their health risks are, physicians should be supportive and ensure the patient that they will do everything in their power to help them surmount their illnes... ...Instead of making a rash decision, people should consider what they’re actually loosing. Committing suicide isn’t preventing anything that will hurt you, but preventing the chances of things getting better. It’s not your last resort. Many medical associations and professionals offer programs to assist you in getting the specific comfort you need, not abolishing your life. I call upon the world to illegalize assisted suicide. It should not be legal to take the life of an innocent human being because of an illness or old age. Every person has the same rights to live happily. By legalizing assisted suicide, you take away these rights. No matter how sick or dysfunctional a human being is, they do not deserve to have their life ended because of it. Finally, human beings possesses morals and it is extremely immoral to kill an innocent human being based on their health.

The Mississippi Burning: Could the FBI have done more?

Depicted in a 1988 movie and subject of many journals, references, and publications, the Mississippi Burning, otherwise known as the United States vs. Cecil price et. al. case, has been one of the most famous trials in the country. Mississippi Burning revolves around the murder of three civil rights activists in Mississippi, 1964. The victims were Michael Schwerner, James Chaney, and Andy Goodman. The three were in Mississippi to visit the bombed Mt. Zion church, one among the series of twenty black churches bombed on Summer, 1964. In this visit, June 21 of that year, the three were arrested and illegally detained by Deputy Sheriff Cecil Price. It was also Price who turned the three over to the Ku Klux Klan, in a scripted â€Å"release† for the three with the KKK. The bodies of the three, beaten and shot, were found in a dam almost two months after on August 4. (Mississippi Burning Trial: A Chronology, n.d.) The Ku Klux Klan Racists, terrorists, anti-Semitists—the Ku Klux Klan (KKK) have been called many names from their conception in the 1800s. The Klan started out as a group promoting white supremacy. From their beginnings, they have used terrorism, intimidation, and cross burning against African Americans. While they were successfully suppressed, the KKK has found itself reincarnated by modern followers in the 1920s. This second KKK was also suppressed, but was revived when the Civil Rights Movement was activated in the 1960s. The 60s found the Ku Klux Klan of Mississippi associated with crimes against the civil rights activists, most especially in favor of the Black people. The Ku Klux Klan were found guilty, in federal records, for the assassination of Medgar Evers in 1963, as well as in the well-known trial against Cecil Price for the KKK murder of Schwerner, Chaney, and Goodman. The series of bombings of black churches were also accounted to the members of the KKK. Cross burnings throughout this period was also rampant. (Mississippi Burning Trial: A Chronology, n.d.) According to The Ku Klux Klan (n.d.), the most prominent KKK movement in the 60s was the White Knights of the Ku Klux Klan, founded by Robert Shelton, who was reported to have heavily employed lynching (mob killing) to discourage black people from voting, in contrary to the Mississippi Summer Project encouraging blacks to vote. Schools, homes and white people supporting the movement have also been victimized by the KKK’s lynching and other forms of intimidation. This acts of intimidation, murder, assassination, manslaughter, and were not â€Å"invented† by the 1960’s KKK of Mississippi. Rather, they are renditions of the original KKK’s acts in the 1800s. The FBI and the 1960’s Racist Violence Behind the successes and failures of the racial discrimination cases in the 1960s, most especially in the South, the Federal Bureau of Investigation (FBI) plays a big role. The same case goes in a much publicized case as that of the Mississippi Burning, which interrelates several different racism cases of burning, murder, and civil rights infringements in Mississippi into one highly sensationalized court proceeding. The FBI, though, uses no special means in investigating racist violence at the time. In fact, FBI has had secrets of its own. Glick (n.d.) asserts that the FBI has its way of infiltrating movements in the 1960s, including black movements. In his text, Glick suggests that the FBI has COINTELPRO or counter intelligence program which uses otherwise illegal means of investigation such as infiltration, deception, and harassment to dissolve movements. The main targets were said to be Black movements. Thus, police racism has been existent. There is no known concrete relation between the COINTELPRO and the Mississippi Burning case, however. Could the FBI have done more? 1960s was a period without the present technology that FBI enjoys. FBI investigators had standard procedures to follow, and there is no concrete evidence that they infringed any of these procedures. The Mississippi Burning case was one that has been trialed by the public before the court. Everybody knew who were guilty. Everybody believed Cecil Price and the KKK were to be convicted. That, then the evidences and witnesses affirmed. Thus, the FBI was sufficient and efficient in this respect. However, there are many other cases racism violence and civil rights violation, most of which were not publicized. The FBI has been passive in dealing with these cases. Police racism existed, and if it were true the COINTELPRO worsened the events. The FBI could have devised a special plan to implement anti-racism violence statutes to support the Civil Rights Movement that was active at that time, as it was no ordinary time. Then, it will be known that the FBI has done enough. References Glick, B. (n.d.) COINTELPRO revisited: spying and disruption. Retrieved July 20, 2006, from http://www.whatreallyhappened.com/RANCHO/POLITICS/COINTELPRO/cointelpro-methods.html Ku Klux Klan, The. (n.d.) Ku Klux Klan. Retrieved July 20, 2006, from http://www.spartacus.schoolnet.co.uk/USAkkk.htm Mississippi Burning Trial. (n.d.) Mississippi Burning Trial: A Chronology. Retrieved July 20, 2006, from http://www.law.umkc.edu/faculty/projects/ftrials/price&bowers/miss_chrono.html   

Death Penalty - 2324 Words

Introduction The death penalty to all kind of rapist has always been one of the most hotly debatable issues among the societies. Everybody including the politicians, religious heads, media commentators, women’s rights activists, with a voice heard or unheard have an opinion it. Can death penalty check the occurrence of a heinous crime like rape? Death penalty is define as punishment of execution. Meanwhile, all kind of rapist means all type of person who commit rapes (Oxford University Press, 2013). The death penalty is conduct by two ways- Hang-strangled to death and electric chair which will give a shock punishment to the executant until he died. The recent article from the Business Time proof that this case is still being discussed.†¦show more content†¦Therefore, the law should not subject an insane people to the death penalty execution. This argument is significant because one should not simply chasten this insane and drunk people when they are actually committing in rapes u nconsciously. Alternatives such as a shock treatment should be provided to the mental people meanwhile to the drunk people, they should be forbid from drinking alcohol for the rest of their life. Furthermore, the victim’s family should be given the compensation money. My next angle of argument is death penalty should not be given to all kind of rapist based on a very strong reason- sometimes people lodge fake report that they have been raped and those innocent people should not be execute. There was a case reported in San Francisco Chronicle, June 30 2013, a 21-year old girl, named Morgan Triplett lodge a fake report that she was raped while looking for banana slugs at UC Santa Cruz. Campus police later determined that Triplett made the story up. The San Francisco Chronicle reports she will be arraigned next week. (KTVU-AP, 2013). This kind of case proves that my argument is crucial and a protective shield to those innocent people who did not commit rapes. A thorough research should be done thoroughly instead of subjecting people to the death penalty. It is injustice to simply accused people and drag them to the center of court as it is such a humiliating things to them. As a result, those innocent people mightShow MoreRelatedPro Death Penalty Spe ech1482 Words   |  6 Pagesintroduce myself before we get started. My name is Slick Perry and if you didn’t already know, I am the state governor of Texas. You are all aware that we are reviewing our recidivism rate to various crimes and reviewing our stance regarding the death penalty as we approach 2009. Everyone here understands that capital punishment is a very controversial topic in the United States. 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